Pooka & Co Pooka & Co

Digital Dispatches

Welcome to the blog from the team at Pooka & Co! Here, we share our thoughts, ideas and discoveries around Open Source, WordPress, CiviCRM, and tech trends shaping the charity and non-profit world. Think of it as our virtual notebook — open, evolving and always curious.

The Pooka typing

Paul in the Pooka office
8 September 2026

Remember A Charity Week: Building the Supporter Journey

Pooka & Co graphic about its human-centred approach to AI, featuring the Pooka rabbit and the message ‘People always in the process’
31 August 2026

Human in the Loop: Pooka & Co’s Approach to AI

Pooka & Co graphic for an article about WP2Shell, AI and WordPress security vulnerability, featuring the WordPress logo and a member of the Pooka team pointing towards it.
24 August 2026

WordPress Security Vulnerability: What WP2Shell Tells Us About the Future of Website Security

Pooka & Co graphic promoting a blog about accessible WordPress websites, featuring a woman pointing towards the Pooka logo alongside WordPress branding.
21 August 2026

WordPress Accessibility: How We Build More Accessible Websites

Graphic promoting “Better Fundraising with CiviCRM”, featuring a Pooka & Co team member alongside the text “Donors, relationships and reporting (and more!) all in one place.”
12 August 2026

CiviCRM for Charities: Fundraising, Donor Management and Reporting 

Pooka&Co team holding WordPress-themed signs beside a “Human in the Loop” blog graphic about using AI to give charities better tools.
3 August 2026

Why AI for Charities Should Always Start With People 

Sian from Pooka&Co pointing beside a “Lost in Translation?” blog graphic about why multilingual website design needs more than translation.
27 July 2026

Multilingual Website Design: Why Translation Alone Isn’t Enough 

Illustration of the Screen Machine mobile cinema promoting a blog about its new website, improved visitor experience and digital fundraising tools.
20 July 2026

Introducing the Refreshed Screen Machine Website

Pooka & Co featured graphic for a blog on digital tourism, showing a backpacked traveller beside the headline "Every Click Shapes the Visit", promoting better digital experiences for charities, museums and visitor attractions.
13 July 2026

Digital Tourism: Why Your Website is Part of the Visitor Experience

What CERN's move to WordPress teaches every mission-led organisation. 6 minute read.
6 July 2026

Why CERN Chose WordPress (And Why It Matters)

Promotional graphic for Pooka & Co with a coral background. On the right, a smiling woman with long strawberry-blonde hair wears a patterned cardigan. On the left, large white text reads 'Sound Like You. Not AI.' followed by the subtext: 'The organisations that stand out won't be the ones creating the most content, they'll be the ones creating the most human content.' The design includes the WordPress logo, the Pooka & Co logo, and a badge indicating a '7 min read'.
29 June 2026

AI Won’t Save Your Marketing (But Being Human Might)

Sian talks to Robert Abela the Founder and CEO of Melapress about building better websites and Wordpress website design.
22 June 2026

WordPress Is More Than Software: A Conversation with Melapress

Introduction to the blog about the Faodail Found Digital Archive Website Development Project. 6 minute read.
12 June 2026

FAODAIL | FOUND: A Digital Archive Website Development for the Stories of the Outer Hebrides

Introducing the blog WordCamp Europe 2026: What happens when innovation keeps humans at its heart? 5 minute read.
10 June 2026

Human in the Loop: What WordCamp Europe 2026 Reminded Us About AI, Open Source and the Future of the Web

Introducing the blog for Volunteers Week - Volunteers Make So Much Possible. Good Systems Help Make It Sustainable. A 3 minute read.
1 June 2026

Volunteer Management: Supporting the People Who Make Good Causes Possible

Marcus introducing the blog. Inherited Wordpress Websites - The hidden challenges behind supporting a website built by someone else and what organisations should know. A 7 minute read.
29 May 2026

The WordPress Support Request We Usually Say “No” To

Sian introducing the blog 'Digital PR in the Age of AI Search: Why Media Outreach Matters More Than Ever' a 6 minute read
18 May 2026

Digital PR in the Age of AI Search

Sian introduces the blog 'Web Accessibility for Charities: Making Content Easy to Navigate' A practical guide. Helping Everyone Find Their Way Around Your Website. A 6 minute read.
11 May 2026

Web Accessibility for Charities: Making Content Easy to Navigate

Introducing the blog: CiviCRM Scotland Meetup:CiviMail and UK GDPR, Managing Email Communications Properly
8 May 2026

CiviCRM Scotland Meetup: CiviMail and UK GDPR

Introducing the blog 'SEO for Charities' It’s easy to think, ‘We’re a charity, not an e-commerce giant. We don’t need to worry about algorithms.’ 4 Minute Read.
27 April 2026

Why SEO is a Human Connection Tool for Charities

Sian introducing the blog 'how to measure website success: acquisition vs landing pages' - Are people arriving where you expect? Step-by-step guide to using Google Analytics to see where your traffic is coming from and what they are seeing first. A 9 minute read
20 April 2026

How to Measure Website Success with GA4: Acquisition vs Landing Pages

Sian introducing the blog 'a practical guide to using time-based media.' Making sure everyone can access your video, audio, animations and live streams. 6 minute read
13 April 2026

Web Accessibility for Charities: Using time-based media

Introducing the blog 'Wordpress Plugins Explained'. How to choose the right ones, avoid common pitfalls, and keep your website fast, secure, and built to last. 4 minute read.
6 April 2026

Understanding WordPress Plugins

Introducing the Blog: Jan - March 2026 Digital Projects Round Up - thoughtful, behind-the-scenes work that makes things function better and last longer. 7 minute read
1 April 2026

WordPress, CiviCRM & Website Improvements

Marcus Wilson introducing the blog 'introducing Pooka AI', we have been quietly working on something behind the scenes to help ease that very modern burden. 6 minute read.
27 March 2026

Introducing ‘Pooka AI’ for WordPress

Introducing the blog - A Practical Guide to Neurodiversity-Friendly Website Design - What does accessible web design look like for people who think and process information differently? A 5 minute read
16 March 2026

Neurodiversity and Website Accessibility: Designing for Different Ways of Thinking

Sian introducing the blog about Meta's new "location fees" coming into effect on May 1st 2026 for adverts in the UK and other locations around the world.
12 March 2026

Meta’s New “Location Fees”: What They Mean for Your Ad Budget

Sian introducing the blog - is your website stacking up? A step-by-step guide to using Google Analytics to see if your website is meeting your organisations goals.
9 March 2026

How to Measure Website Success with GA4: Views vs Engagement vs Goals.

Paul introducing the blog "A practical guide to colour contrast. If your website exists to help people, it has to work for everyone - not just those with perfect vision on a perfect screen. A 5 minute read
2 March 2026

Web Accessibility for Charities: Designing Colour Contrast Right

Sian introducing the 'making sense of google analytics' blog -We log into GA4 for the numbers. We rarely ask the bigger question: is our website actually healthy? - 5 minute read
23 February 2026

How to Measure the Health of Your Website (Without Getting Too Techy in GA4)

Marcus and Paul at the SCVO Conference introducing the blog with the quote AI is already embedded in charity work. Governance is still catching up. 5 minute read.
16 February 2026

The Third Sector, AI & Risk: What We Heard at the SCVO Gathering

Sian introducing the blog as a practical guide to alt-text, "It isn’t a technical afterthought. It’s part of how people experience your content, or don’t." An 8 minute read.
9 February 2026

Web Accessibility for Charities: Are We Actually Writing Good Alt-Text?

Introducing the blog; Exploring CiviBooking; the extension for organisations who hire out rooms or resources.
4 February 2026

CiviCRM Scotland Meetup: Exploring CiviBooking with the People Who Build It

Introducing the blog with the headline 'get to know the Pooka team - Not what sounds good on a website, but the things that motivate, frustrate, or quietly push us to do things better. A 7 minute read.
26 January 2026

Behind the Build – What really motivates us

Mad's introducing Cookies, Explained “Consent only matters if people actually understand what they’re agreeing to.” 5 minute read
20 January 2026

Cookies, for Non-Techy Website Owners

Sian introducing SEO for Charities in 2026 What actually matters (and what you can safely ignore) 5 minute read
12 January 2026

SEO for Charities in 2026; What actually matters.

Marcus and Paul introducing Digital Tactics Charities Need to Be Thinking About for 2026.
7 January 2026

The Digital Tactics Charities Need to Be Thinking About for 2026

Marcus and Paul introducing Fifteen Years of Pooka & Co
30 December 2025

Fifteen Years of Pooka: What’s Changed, What’s Stayed the Same, and What Comes Next

Introducing the blog Test Your Website’s Carbon Footprint 'every page view transfers data. Every script, image, plugin and animation adds weight. And each kilobyte sent to a visitor carries and energy cost. 5 minute read.
22 December 2025

Why Your Website’s Carbon Footprint Matters.

Paul introduces the blog Wordpress Websites that Last "Most organisations struggle because their website was never built with their future in mind." 5 minute read.
15 December 2025

How Pooka Builds WordPress Websites That Last

Paul introduces the blog Modern WordPress VS Page Builders: Why Developing Websites Cheaply Might Be Costing You Dearly. "Most organisations don't have dedicated web teams. Your staff need tools that help them work efficiently, not interfaces that slow them down. 8 minute read.
8 December 2025

Modern WordPress VS Page Builders: Why Developing Websites Cheaply Might Be Costing You Dearly

Introducing the blog: How to Use Google Ads for Charities: A Practical UK Guide. You'll learn exactly how to access the Google Ad Grant and what you need to in place before you start. 6 minute read.
1 December 2025

How to Use Google Ads for Charities: A Practical UK Guide (Without the Overwhelm)

Sian introducing the blog: I Subscribed to 3 Popular SEO Newsletters for a Month. "Good SEO isn't about chasing algorithms, it's about help real people find what they need." 5 minute read.
28 November 2025

I Subscribed to 3 Popular SEO Newsletters for a Month: Here’s What I Discovered

Marcus and Paul introducing the blog Websites You Might Not Have Realised We Built. We've always believed good digital design is a kind of invisible craftmanship. 5 minute read.
20 November 2025

Websites You Might Not Have Realised We Built: Five quiet success stories.

Introducing the blog: Digital Tools We Love (and Why Your Charity Might Too) - six tools we can't live without. Can you guess who picked what?
14 November 2025

Digital Tools We Love (and Why Your Charity Might Too)

Introducing the blog: Fundraising, Privacy, and Trust: What the New Code Means for Charities. "A well-designed opt-in form isn't just compliant, it's an act of respect." 3 minute read.
12 November 2025

Fundraising, Privacy, and Trust: What the New Code Means for Charities

Sian introducing the blog: Why charities should start a newsletter. "Social media is rented space. SEO is shifting sand. Your Newsletter? That's your home turf. A direct line to the people who actually want to hear from you. 5 minute read.
5 November 2025

The Great Digital Comeback: Why It’s Time to Fall Back in Love with the Newsletter

Sian introducing the blog: When the Feed Fades What Meta’s New Rules Mean for Charity Communications. "The trust is: we can't out-spend algorithms, but we can out-think them." 4 minute read.
20 October 2025

When the Feed Fades: What Meta’s New Rules Mean for Charity Communications

Introducing the blog: CiviCRM Scotland Meetup Gift Aid extensions - "gift aid runs like a calm conveyor belt, faster money in your bank, and fewer spreadsheet gremlins." 4 minute read.
15 October 2025

CiviCRM Scotland Meetup Recap: Gift Aid and Community

Sian walking her dogs in the forest. Paul playing guitar in his band. Marcus practicing yoga.
10 October 2025

How We Look After Our Mental Health While Working in Digital

Sian Introducing the blog: Should We Trust AI Search Results. "For charities, the real question is less about trusting AI and more about being trusted within AI." 3 minute read.
6 October 2025

Should We Trust AI Search Results? And What It Means for Charities

Mads introducing the blog Cyber security for charities. "Even if your organisation doesn't sell products online, your website likely holds valuable information." 6 minute read.
29 September 2025

Cyber Security Month 2025: Keeping Your Charity or Non-Profit Safe Online

Paul introducing the blog: WordPress for Charities. "A good website isn't just a shiny shopfront. It's the digital engine that drives your campaigns, you fundraising and your support engagement. 8 minute read.
22 September 2025

What Your Charity’s Board Needs To Know About WordPress

Introducing the blog: Charity Guide to using BlueSky. "Bluesky isn't about being everywhere. It's about being effective where you choose to show up." 5 minute read.
15 September 2025

A Charity Guide to Getting Started on BlueSky

Introducing the blog: Why Charities, Non-Profits & Third-Sector Organisations Are Leaving X.com. "For charities built on values like inclusion, equality and human dignity, it's no longer just a platform choice - it's an ethical decision". 5 minute read.
8 September 2025

Why Charities, Non-Profits & Third-Sector Organisations Are Leaving X.com

Introducing the blog: How Digital Heritage Connects People Beyond the Walls. "Digital tools can open heritage to even wider audiences, making sure the stories we care about aren't just for the lucky few." 7 minute read.
1 September 2025

Opening Doors: How Digital Heritage Connects People Beyond the Walls

Introducing the blog; Digital Kindness in Communications Small Acts, Big Impact. "Where budgets are tight and teams are stretched, kindness is more than a nice-to-have. It's a way of working." 6 minute read.
25 August 2025

Digital Kindness in Communications: Small Acts, Big Impact

The Best CRM for Membership Organisations Explore The Glaziers’ Digital Transformation
18 August 2025

The Best CRM for Membership Organisations? Explore The Glaziers’ Digital Transformation

Sustainable growth for digital agencies Blog Post
11 August 2025

Slow & Steady Growth (with bonus Star Wars references…)

CiviCRM Explained The Best CRM for Charities
4 August 2025

What Is CiviCRM — and Why Might It Be the Missing Link for Charities?

Sian and Mads introducing: What I Wish More Nonprofits Knew About CiviCRM. Don't build your organisation around your CRM. Build the CRM around your organisation. 5 minute read.
30 July 2025

What I Wish More Nonprofits Knew About CiviCRM

Introducing the blog: Where Did All My Website Traffic Go? SEO tips for charities and small teams. Search traffic is down for everyone, regardless of size, scale, marketing budget or brand clout. 5 minute read.
21 July 2025

Where Did All My Website Traffic Go? (And What To Do About It)

Yardwork: Marcus in Nova Scotia
14 July 2025

Dispatches from a Digital Nomad in Nova Scotia

Introducing the blog: Practical digital comms strategy for charities and nonprofits. A good comms strategy should feel like a warm jumper. it fits it's familiar and you know where to find it. 2 minute read.
7 July 2025

What Digital Comms Teams Actually Need in 2025

Introducing the blog: Choosing the right social platforms for digital comms. We wouldn't tell our clients to stick with a comms channel that drains them, so we're taking our own advice. 3 minute read.
4 July 2025

Why We Ditched Threads After 6 Weeks

Introducing the blog: Authentic and people-first digital communications This isn't a blog about chasing the latest shiny trend. It's about making digital work for you. 2 minute read.
30 June 2025

Making Digital Comms a Little More Human

Introducing the blog: CiviCRM Scotland community event 2025. For organisations in the third sector, it isn't just a database - it's a lifeline. 2 minute read.
23 June 2025

What’s New in CiviCRM? Highlights from the Scotland Meetup

Introducing the case study: CiviCRM for charities and membership management. The new system transformed the way the independent theatre council presents itself to the world. 3 minute read.
16 June 2025

What happened when ITC Made the Switch to CiviCRM

Sian introduces the blog: WordPress insights from WordCamp Basel 2025. It's not about bells and whistles, it's about creating digital spaces that do justice to the work charities are doing offline. 4 minute read.
13 June 2025

Reflections from a First-Time WordCamp Attendee in Basel

wordpress-open-source-community-charity-sector
11 June 2025

What WordCamp Basel 2025 Taught Us — And Why It Matters for Charities

The Pooka & Co team at WordCamp Europe 2025
6 June 2025

Pooka & Co at WordCamp Europe 2025

Introducing the blog: Benefits of open source for the third sector. "We build our sites with open source tools because we believe you should always own your digital tools - not rent them." 4 minute read.
3 June 2025

What even is open source (and why it’s perfect for charities)

Introducing the blog: Web, CiviCRM and comms support from Pooka. "Whether you're building your first website, aiming to boost engagement or seeking clarity on data privacy, we're here to help. 3 minute read.
28 May 2025

What can Pooka Help You With?

Introducing the blog: Human-first digital partner for the third sector. "We're here to make digital feel more human, more manageable, and more meaningful." 3 minute read.
19 May 2025

Who We Are? Your Digital Partner for Good