What Digital Comms Teams Actually Need in 2025

7 July 2025

A Digital Dispatch by Sian Jamieson, Partnership Lead

Digital Strategy

Introducing the blog: Practical digital comms strategy for charities and nonprofits. A good comms strategy should feel like a warm jumper. it fits it's familiar and you know where to find it. 2 minute read.

Let’s cut to the chase.

If you work in digital communications for a small charity, arts organisation or public service team, chances are you’ve been told, directly or indirectly, that the answer to your comms challenges is simply: more.

More channels.
More content.
More tools.
More platforms you’ve never heard of and definitely don’t have time for.

And we’re here to say: nope. That’s not it and that’s never been it.

TLDR; What You Really Need

Most comms teams are overstretched, underfunded, and juggling too many hats.
What they don’t need: more jargon, flashy tools, or unrealistic strategies.
What they do need: clear processes, practical tools, supportive partners, and realistic expectations.
The focus should always be on making digital work for people, not the other way around.

We’ve seen behind the scenes

(and we like what we see)

At Pooka, we work alongside the people doing real digital comms work — the Claires, Jamies and Sarahs of the world — spinning plates with limited budget, limited capacity, and unlimited expectations.

We’ve seen:
– Instagram posts scheduled at 11pm
– Newsletters drafted on phones, on trains
– Campaign ideas held together with Canva and crossed fingers
– “Quick” requests that somehow took all week

And we’ve also seen care, creativity, and huge heart. Because let’s be honest: if you’ve kept your cause visible in the last few years? That’s a superpower.

So what do digital comms teams actually need in 2025?

Not more channels, not pressure to “just get on TikTok” and not another webinar on how to go viral. They need:

🧠 Time to think

Not every idea has to be reactive. Comms teams need the headspace to plan, reflect, and respond with intention — not just urgency.

🧰 Tools that work

And by “work,” we mean actually save time, tools you understand, that don’t break when you need them. That do one job well, not five jobs badly.

📋 A plan that fits your team

Forget 40-page documents, a good comms strategy should feel like a warm jumper: it fits, it’s familiar, and you know where to find it when you need it.

🧡 Permission to say no

No to channels that don’t serve your audience.
No to tasks that don’t connect to your goals.
No to digital guilt and performance anxiety.

But mostly? Teams need support.
You shouldn’t have to choose between doing the work and making the plan.

That’s where we come in. We’re not here to take over. We’re here to hop in beside you, to listen, to ask the right questions, and to help you build something that feels good and actually works.

🐰 Pooka says: “You’re not underperforming — you’re under-supported. Let’s fix that.”

Ready to swap chaos for clarity?

✨ We offer digital communications support for charities, community orgs and the public sector — from strategy and scheduling to systems and storytelling.

📎 Click here to learn how we can help →

FAQs: Your Questions About Supporting Comms Teams

What’s the biggest challenge for digital comms teams today?

Time and resources. Many teams are small, covering multiple roles, and don’t have the headspace for overly complex tools or strategies.

So, what do comms teams actually need to succeed?

Simple, effective processes; accessible, user-friendly tools; and the support of partners who understand their pressures and priorities.

How does Pooka support comms teams differently?

By focusing on human-first, open-source, and cost-effective solutions Pooka supports comms teams to empower teams, save time, and build confidence, rather than overwhelm them.