Introducing the blog: Human-first digital partner for the third sector. "We're here to make digital feel more human, more manageable, and more meaningful." 3 minute read.

Back in 2010, Pooka & Co began life in a small corner of Edinburgh with one simple goal: to build websites that made a difference. Our founder Marcus Wilson saw first-hand how charities, public bodies and community organisations were being left behind in the digital age. Tight budgets. Clunky systems. Hard-to-reach support. And above all, digital tools that didn’t reflect the heart of their mission.

So he did something about it.

TLDR; In a Nutshell

  • Pooka & Co is a digital partner for good, putting humans first in every project.
  • We design and build websites, CRMs, and digital communications that are accessible, ethical, and open-source.
  • We work with charities, third-sector organisations, and public bodies across Scotland and the UK.
  • Our approach is collaborative, cost-effective, and resilient — built to last.
  • More than an agency, we care about your cause as much as you do.

Pooka & Co was born to serve people, not platforms. We started with accessible, cost-effective, open-source websites and grew into a team of thoughtful, creative digital specialists who care just as much about your cause as we do about clean code.

And now, we’re growing again.

In 2025, we’re launching something new…

As digital becomes more complex and AI, SEO and data privacy evolve at lightning speed, we’re making a promise: to stay human, stay helpful and stay focused on what matters. That’s why we’re launching a new era of Pooka & Co, one that blends web development with digital communications and data privacy services tailored for the third, public and charity sectors.

We call it: Your Digital Partner for Good.

Because we don’t just build websites, we build capacity, confidence and lasting digital partnerships rooted in trust, ethics and empathy.

We believe good causes deserve good digital. Full stop.

That’s why we’ve made it our mission to support the people behind the scenes, communications managers, directors, assistants, digital teams juggling a thousand tasks, to thrive in an ever-changing digital world.

Whether we’re working with a national arts organisation, a grassroots campaign, or a public service body, we bring the same approach:

  • Open-source tools that give you freedom, not lock-in
  • Training and support that meets you where you are
  • A friendly, approachable team that truly gets your world
  • Services designed for real impact, not shiny metrics.

In the year ahead, we’re expanding our offer to include:

All with the same values we started with: ethical, open and designed with humans in mind.

We’re here for the charities, community groups and public bodies making real change, often with very little time or budget to spare. We know that world well and we’re ready to help you make your digital communications not just manageable, but meaningful.

If you’re looking for a partner who gets your mission, who brings expert support with a warm, no-jargon approach, we’d love to work with you.

Let’s make digital feel more human, together.

Pooka & Co – Your Digital Partner for Good

FAQs: Questions We Often Hear

What does “digital partner for good” mean?

It means we’re not just service providers — we’re long-term collaborators. We focus on ethical, open-source digital solutions that support causes making a difference in the world.

Who does Pooka & Co work with?

We work primarily with charities, third-sector organisations, and public bodies across Scotland and the UK, helping them strengthen their digital presence and reach the people who matter most.

Why should we choose Pooka over another agency?

Because we put humans first. We combine technical expertise with empathy for the realities of overstretched comms teams — offering websites, comms, and tools that are accessible, cost-effective, and designed to empower your team long after launch.

The Pooka typing
The Pooka typing

Get In Touch

We’d love to hear what you’re up to. Please get in touch using hello@pooka.co or through the form linked below. Don’t be shy!